“The folks at Electric Easel are more than just marketing professionals, they are true partners for our business. From marketing consulting to executing the latest digital strategy, they are always one step ahead. Business is booming, our team is growing, and best of all, we’re able to help more and more people fulfill their dreams of parenthood.”
— Carolyn Walker & Sharon Ahmann, Founders of Angel Adoption
Angel Adoption is an nationwide domestic newborn adoption service provider that connects pregnant women with loving families and guides both parties through the adoption process. They specialize in marketing and advertising for hopeful adoptive parents, giving them more exposure, both online and off, and the best chance for a successful adoption. With this strategy, Angel Adoption makes more connections and has shorter wait times than traditional adoption agencies. Since 1998, Angel Adoption has completed more than 1,000 successful adoptions.
The Challenge
As a personalized adoption service provider that utilizes strategic marketing and advertising methods, Angel Adoption is unique to their industry. Their main goal is connecting with women who are considering adoption in order to build more families. Within this highly competitive and sensitive marketing space, Angel Adoption needed to distinguish themselves by conveying their expertise, passion, and, above all, trustworthiness.