Being a seller of refurbished equipment, POSRG’s business depends heavily on a steady influx of pre-owned equipment they can purchase. That’s why the success of their Sell Used POS Equipment landing page is so critical. The landing page was already generating leads, but we knew it had the potential to perform a great deal better with with an updated design and fresh content. In order to maximize performance, this new landing page needed to do three things:
Convey POSRG’s superior reputation, secure the user’s trust, and highlight the high ROI they’d be getting.