“I can’t say enough about Electric Easel. They implemented a digital marketing strategy for POSRG that produced immediate results and continues to exceed our expectations: traffic, leads, customers … you name it. They are an integral part of our business! Thanks to the whole gang for your continued partnership.”
— Ken Testa, President and CEO at POSRG
Point of Sale Remarketing Group (POSRG) is one of North America’s premier certified, pre-owned point-of-sale hardware solutions providers. In addition to buying, refurbishing, and selling used POS equipment, POSRG also specializes in data destruction, asset management and recovery, asset repair and maintenance, and other technical services. Working with more than 3,000 companies and organizations in virtually every major global market, POSRG is a true international powerhouse.
The Challenge
Being a seller of refurbished equipment, POSRG’s business depends heavily on a steady influx of pre-owned equipment they can purchase. That’s why the success of their Sell Used POS Equipment landing page is so critical. The landing page was already generating leads, but we knew it had the potential to perform a great deal better with with an updated design and fresh content. In order to maximize performance, this new landing page needed to do three things:
Convey POSRG’s superior reputation, secure the user’s trust, and highlight the high ROI they’d be getting.
WORK WE 