Studio to Strategy

Ideas, insights, and impact from the team at Electric Easel.

How to Know If a Subscription-Based Web Team Is Right for You

How to Know If a Subscription-Based Web Team Is Right for You

What Makes a Great Creative Partner? (Hint: It’s Not Just Skills)

What Makes a Great Creative Partner? (Hint: It’s Not Just Skills)

Your Website Isn’t “Just a Website” — It’s a Business Tool

Your Website Isn’t “Just a Website” — It’s a Business Tool

Website ROI: How to Measure the Value of Design and Strategy

Website ROI: How to Measure the Value of Design and Strategy

How to Design Social Graphics That Stay Consistent Across Platforms

How to Design Social Graphics That Stay Consistent Across Platforms

How to Create a Voice for Your Brand That Actually Sticks

The Non-Negotiables: What Every Website Needs Behind the Scenes

The Non-Negotiables: What Every Website Needs Behind the Scenes

How to Use Visual Hierarchy to Guide Users and Boost Conversions

How to Use Visual Hierarchy to Guide Users and Boost Conversions

What to Include in a Brand Style Guide for Social Media

The Anatomy of a High-Converting Homepage

The Anatomy of a High-Converting Homepage

The Building Blocks of a Strong Social Media Visual Identity

The Building Blocks of a Strong Social Media Visual Identity

The Hidden Costs of Skipping Website Maintenance

The Hidden Costs of Skipping Website Maintenance