PRIVACY POLICY

Last updated: June 17, 2025

Electric Easel Inc. (“Electric Easel,” “we,” “us,” or “our”) operates the https://www.electriceasel.com website (the “Service”).

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service. By accessing or using the Service, you agree to the collection and use of information in accordance with this policy.

Definitions

Personal Data – Information that can be used to identify an individual, such as name, email address, or phone number.

Usage Data – Information automatically collected during your interaction with the Service, such as browser type, device type, and pages visited.

Cookies – Small text files stored on your device to enhance your experience and help track website activity.

Data Controller – Electric Easel is the Data Controller of your Personal Data collected through the Service.

Data Processor (or Service Provider) – Third parties who help us deliver our services and process data on our behalf.

Information We Collect

Personal Data

– Name

– Email address

– Phone number

– Company name

– Mailing address

– Any information voluntarily submitted via contact forms or chat features

Usage Data

– IP address

– Browser type and operating system

– Device type and screen resolution

– Pages visited and time spent on each page

– Referring URLs

– On-site interaction (mouse movements, clicks, scrolls, etc.)

Cookies and Tracking Technologies

We use cookies to:

– Maintain core site functionality

– Store user preferences

– Analyze site performance and user behavior

You may control or disable cookies in your browser settings.

How We Use Your Data

– Operate and improve our website and services

– Respond to inquiries or support requests

– Analyze user behavior and website traffic

– Communicate updates, offers, or newsletters (you may unsubscribe at any time)

– Maintain website security and prevent abuse

Data Retention

We retain Personal Data only as long as necessary to fulfill the purposes outlined in this policy, including compliance with legal, accounting, or reporting requirements. Usage Data may be retained longer for performance analysis or legal reasons.

Data Transfers

If you are located outside the United States, please be aware that your information may be transferred to—and processed in—the United States. By using our Service, you consent to this transfer and processing.

Disclosure of Data

– To comply with legal obligations

– To protect the rights or safety of Electric Easel or others

– To authorized Service Providers working on our behalf

Advertising and Remarketing

We use third-party platforms to run digital advertising campaigns and measure effectiveness, including:

Google Ads & Meta Ads (Facebook/Instagram)

These platforms may collect or receive data from our website through tools like:

– Google Ads Remarketing Tags

– Facebook Pixel

– Conversion Tracking Scripts

This enables us to show relevant ads based on your previous interactions with our website.

To opt out of personalized ads:

– Google Ad Settings: https://adssettings.google.com/

– Facebook Ad Preferences: https://www.facebook.com/adpreferences/ad_settings/

Learn more:

– Google Privacy Policy: https://policies.google.com/privacy

– Meta Privacy Policy: https://www.facebook.com/privacy/policy/

Microsoft Advertising (Bing Ads)

We may use Microsoft Advertising’s UET (Universal Event Tracking) to analyze behavior and serve targeted ads on platforms like Bing, MSN, Outlook, and LinkedIn.

To learn more or opt out:

– Microsoft Privacy Statement: https://privacy.microsoft.com/en-us/privacystatement

– Ad Settings – Microsoft: https://account.microsoft.com/privacy/ad-settings/

Third-Party Services

– Google Analytics – website performance and traffic insights

– Zoho – customer relationship management and form submissions

– ActiveCampaign – marketing email delivery and automation

– Hotjar – user experience analytics (heatmaps and recordings)

– WordPress & Automattic – content management and spam protection

– YouTube & Vimeo – embedded video hosting platforms

Newsletter and Lead Generation Forms

When you submit your information through our newsletter signup or lead generation forms, we collect the data you provide—such as your name, email address, company name, and any additional message. This information is used to:

– Respond to your inquiry

– Provide requested information about our services

– Send occasional marketing updates or newsletters (you may unsubscribe at any time)

Your information is never sold, and you may opt out at any time via the unsubscribe link or by contacting us directly.

Your Rights

– Access, update, or delete your personal data

– Request a copy of your data in portable format

– Opt out of marketing communications

– Withdraw consent where processing is based on consent

To exercise any of these rights, email us at: privacy@electriceasel.com

We may ask you to verify your identity before processing your request.

Do Not Track

Our Service does not currently respond to “Do Not Track” (DNT) signals due to the absence of an industry standard.

Children’s Privacy

Our website is not intended for children under 13. We do not knowingly collect Personal Data from anyone under that age. If you believe a child has provided us with data, please contact us, and we will take appropriate action.

Changes to This Policy

We may update this Privacy Policy periodically. The updated version will be posted here with a new ‘Last updated’ date.

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