The focus of ECHO’s new website is straightforward, clear navigation and improved user experience. We analyzed historic user behavior and disconnects and simplified the site structure as the foundation of the new design. Utilizing this knowledge we combined a redesigned responsive graphic user interface with a sleek slide menu structure for superior user experience, ensuring users can quickly and easily find exactly what they are looking for. Bold calls to action under every product entice users to buy now or locate a dealer. Sharp and polished, the overall site design features clean lines and perfect contrast, conveying not only the company’s reliability and professionalism, but also the strength and durability of ECHO’s products. On top of all that, we redesigned their product catalog to complement their website’s fresh new look.
Not only did the team at ECHO love their new website, their customers did too. After the site was launched, ECHO saw a massive upswing in traffic, which resulted in a 37% increase in sales conversions for their online store. Their catalog distribution rates continue to grow as well. Thanks to us, more and more professional landscapers and homeowners are getting their hands on ECHO’s premium lawn care equipment, and we couldn’t be more thrilled.