Good Design Is for Everyone
Web accessibility isn’t just a nice-to-have—it’s a must. Inclusive design ensures your website can be used by as many people as possible, including those with disabilities.
That’s good for your audience, good for your brand, and increasingly, good for your bottom line.
What Is Web Accessibility?
Accessibility means your site is usable by people with a range of physical, visual, auditory, and cognitive abilities. It covers everything from screen reader compatibility to keyboard navigation to color contrast.
The World Wide Web Consortium (W3C) established global standards for internet accessibility: the
Web Content Accessibility Guidelines (WCAG). These guidelines break down what’s required for various levels of conformance.
Why It Matters
1. It’s a Legal Concern
ADA lawsuits related to inaccessible websites have increased steadily. Many businesses—especially in healthcare, education, and e-commerce—are legally required to comply.
2. It Expands Your Audience
One in 4 adults in the U.S. lives with a disability. Accessible sites serve more people, period.
3. It’s a UX and SEO Booster
Accessible websites tend to be faster, better organized, and easier to use—all things that help with search rankings and conversions.
4. It Reflects Your Values
Accessibility shows that your brand values inclusion. That matters to clients, employees, and the public.
How to Build for Accessibility on Your Website
Accessibility is part of our design and development workflow from day one. Here’s what to focus on:
- Color Contrast: Check contrast ratios and ensure legibility for users with visual impairments.
- Keyboard Navigation: All elements—menus, modals, carousels—must be usable without a mouse.
- Alt Text and ARIA Labels: Write meaningful alt descriptions for all images and use ARIA attributes to provide extra screen reader context.
- Clear Heading Structure: Proper heading levels and HTML tags improve screen reader navigation and SEO.
- Form Labels and Feedback: All form fields have visible labels, and error messages are clearly displayed and readable.
- Motion Control: We limit excessive animations and allow users to reduce motion.
Common Accessibility Gaps We See (And Fix)
- “Read More” links that don’t tell you what you’re reading more about
- Light gray text on white backgrounds
- PDFs without tagging (screen readers can’t interpret them)
- Missing alt text or empty image descriptions
- Buttons that don’t indicate what they do or where they go
What Accessibility Isn’t
- A checklist you run once and forget
- Something that only matters for nonprofits
- A barrier to great design
- Optional (for many industries)
We’re here to prove you can have stunning, interactive, personality-filled websites that are
also inclusive and user-friendly.
Final Thoughts
Accessibility is part of our commitment to quality. It’s not just good ethics—it’s smart design.
